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Marketing Management, Fourteenth Canadian Edition

by Philip Kotler

2020-12-31 14:08:27

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Marketing Management 14e  is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Marketing Management 14e  is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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Book Details

ISBN9780132161077
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Philip Kotler
Author
PHILIP KOTLER, known as "the Father of Modern Marketing," is the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, one...

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