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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

by D. Stroud

2020-12-31 20:01:53

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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate th... Read more
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. Less

Book Details

File size9.25 X 6.1 X 0.5 in
Print pages251
PublisherPalgrave Macmillan
Publication date January 12, 2013
LanguageEnglish
ISBN9780230378193
autor-image
D. Stroud
Author
...

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