McDonald's vs Burger King: From the Products and Marketing Efforts to the Legal Issues

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. McDonald's Corporation is one of the world's largest chain of hamburger fast food restaurants, serving nearly 47 million c... Read more

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. McDonald's Corporation is one of the world's largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily. In addition to its signature restaurant chain, McDonald's Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006, and owned the restaurant chain Boston Market until 2007. A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion. This book reviews the legal vows the company has encountered throughout the years especially with the rise of the health and fitness mania. The book also discusses the competitors including Burger King, Subway, Taco Bell, KFC, Pizza Hut, Wingstreet, Long John Silver's, and A&W restaurants. Burger King is a global chain of hamburger fast food restaurants headquartered in Miami-Dade County, Florida, United States. The company began as a franchise restaurant chain, based in Jacksonville, Florida in 1953, named Insta-Burger King. In 1955, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and rechristened it Burger King. At the end of fiscal year 2009, Burger King reported that there are more than 12,000 outlets in 73 countries. The company has more than 37,000 employees serving approximately 11.4 million customers daily. The book takes a look at the history of both fast food chains, their respective product offering, the marketing efforts, and the legal issues they encountered throughout the years. Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. Less