Nonfiction | Education & Reference

Measuring the ROI of Online Press Releases

by Various Contributors

2020-04-22 07:41:19

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Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall ... Read more
Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike. Less

Book Details

PublisherLulu.com
Publication date June 19, 2012
ISBN9781257495689
autor-image
Various Contributors
Author
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