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Microeconomics for Managers, 2nd Edition

by David M. Kreps

2020-12-29 20:17:51

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A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economicsThis is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding... Read more

A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics

This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world''s most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford''s Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.

  • Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox
  • Covers essential topics for future managers-including price discrimination, Porter''s five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior
  • Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more

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Book Details

Publication date January 29, 2019
Languageeng
ISBN9780691185477
autor-image
David M. Kreps
Author
David M. Kreps is the Adams Distinguished Professor of Management at Stanford University's Graduate School of Business. His books include A Course in Microeconomic Theory (Princeton), Game Theory and ...

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