More Words That Sell
by Richard Bayan 2020-11-23 17:13:42
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A companion to the bestselling Words that Sell, the next definitive advertising word-and phase bookMore Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categorie... Read more

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

More Words That Sell includes:

  • Power words for heightening impact
  • Positive personal qualities for selling oneself
  • Cliche''s to avoid
  • Color names beyond just red, white, blue, yellow, etc.
  • Words that reflect current trends in popular culture

With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

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  • File size
  • Publisher
  • Publication date
  • Language
  • ISBN
  • 9.2 X 7.3 X 0.4 in
  • McGraw-Hill Education
  • July 17, 2003
  • English
  • 9780071418539
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