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Naked Consumer: How Our Private Lives Become Public Commodities

by Erik Larson

2020-11-24 03:19:32

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After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consu... Read more
After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you. Less

Book Details

File size7.8 X 5.1 X 0.6 in
Print pages288
PublisherPenguin Publishing Group
Publication date February 3, 1994
LanguageEnglish
ISBN9780140233032
autor-image
Erik Larson
Author
ERIK LARSON is the author of four national bestsellers: In the Garden of Beasts, Thunderstruck, The Devil in the White City, and Isaac's Storm, which have collectively sold more than 5.5 million copie...

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