All-purpose | Everything Else

New Marketing

by Malcolm Mcdonald

2021-01-02 16:32:52

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Softcover book. 230 pages. Published by Butterworth-Heinemann (2002)
Softcover book. 230 pages. Published by Butterworth-Heinemann (2002) Less

Book Details

File size9.69 X 7.44 X 0.68 in
Print pages230
PublisherButterworth (trade)
Publication date September 24, 2002
LanguageEnglish
ISBN9780750653879
autor-image
Malcolm McDonald
Author
Professor Malcolm McDonald was recently cited as one of the top marketing gurus in the world, along with Philip Kotler and Michael Porter and, in a 2006 Times HE piece, he was named as one of the top ...

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