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On Message: Communicating the Campaign

by Pippa Norris

2020-12-29 18:40:38

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communica... Read more
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to understand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public''s civic engagement, agenda priorities, and party preferences. Less

Book Details

File size9.25 X 6.25 X 0.5 in
Print pages224
PublisherSage Publications
Publication date July 23, 1999
LanguageEnglish
ISBN9780761960744
autor-image
Pippa Norris
Author
...

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