All-purpose | Everything Else

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media

by David Phillips

2021-05-27 07:38:11

Compare Price
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.This thoroughly revised second edition ofOnline Pu... Read more

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.

This thoroughly revised second edition ofOnline Public Relationsshows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must explore how these new technologies and new ways of thinking can help them get their messages across. They must learn to navigate a world of information which social media has made far more complex.

Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.

Less

Book Details

ISBN9780749449681
autor-image
David Phillips
Author
...

Compare Prices

Store Availability Book Format Condition Price
Indigo Books & Music In Stock Buy CAD 44.95
Indigo Books & MusicIn Stock
Format
Condition
Buy CAD 44.95
Available Discount
No Discount available

Related Books

View All
The Pout-Pout Fish
☆ ☆ ☆ ☆ ☆
Life Will Be the Death of Me: ...And You Too!
☆ ☆ ☆ ☆ ☆
Falter: Has the Human Game Begun to Play Itself Out?
☆ ☆ ☆ ☆ ☆
Good Night, Little Blue Truck
☆ ☆ ☆ ☆ ☆
Can't Make This Stuff Up!: Finding the Upside to Life's Downs
☆ ☆ ☆ ☆ ☆
The Book Club
☆ ☆ ☆ ☆ ☆
Clean & Lean: 30 Days, 30 Foods, a New You!
☆ ☆ ☆ ☆ ☆
Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal
☆ ☆ ☆ ☆ ☆
Secrets Between Us: An absolutely gripping psychological thriller
☆ ☆ ☆ ☆ ☆
The Wonderful Things You Will Be
☆ ☆ ☆ ☆ ☆
Made for Me
☆ ☆ ☆ ☆ ☆
Row, Row, Row Your Boat (Indestructibles Series)
☆ ☆ ☆ ☆ ☆
You Be You: Detox Your Life, Crush Your Limitations, and Own Your Awesome
☆ ☆ ☆ ☆ ☆
Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
☆ ☆ ☆ ☆ ☆
We Are Not Friends (You Are Not Small)
☆ ☆ ☆ ☆ ☆
Feed Your Best Friend Better: Easy, Nutritious Meals and Treats for Dogs
☆ ☆ ☆ ☆ ☆
House of Shadows: An Enthralling Historical Mystery
☆ ☆ ☆ ☆ ☆
American Moonshot: John F. Kennedy and the Great Space Race
☆ ☆ ☆ ☆ ☆
The Secret Wife: A captivating story of romance, passion and mystery
☆ ☆ ☆ ☆ ☆
Hurricane Season
☆ ☆ ☆ ☆ ☆
There Was an Old Lady Who Swallowed a Chick!
☆ ☆ ☆ ☆ ☆
Going to School
☆ ☆ ☆ ☆ ☆
Commander in Cheat: How Golf Explains Trump
☆ ☆ ☆ ☆ ☆
The Silent Woman (Cat Carlisle, Book 1)
☆ ☆ ☆ ☆ ☆
Twinkle, Twinkle, Little Star (Indestructibles Series)
☆ ☆ ☆ ☆ ☆

Join us and get access to all
your favourite books

Sign up for free and start exploring thousands of eBooks today.

Sign up for free

Stay in touch.

© 2026 AMPLE READS