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Party Images in the American Electorate

by Mark D. Brewer

2021-01-07 12:17:42

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Party affiliation has long been the driving force behind electoral politics in the United States. Despite this fact, scant attention has been devoted to the American electorate''s party images-the "mental pictures" that individuals have about the par... Read more

Party affiliation has long been the driving force behind electoral politics in the United States. Despite this fact, scant attention has been devoted to the American electorate''s party images-the "mental pictures" that individuals have about the parties which enable citizens to translate events in the larger political environment into terms meaningful to them as individuals. Party images are central to understanding individuals'' political perceptions and, ultimately, voting behavior.

Party Images in the American Electoratesystematically examines the substance, evolution, and manipulation of party images within the American public over the last half century, both within the public as a whole and within important subgroups based on class, race and ethnicity, sex, and religiosity. Ultimately, this important book investigates how these party images are tied into the story of party polarization and how they affect electoral outcomes in the United States.

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Book Details

File size9.02 X 5.98 X 0.2 in
Print pages136
PublisherRoutledge
Publication date December 14, 2008
LanguageEnglish
ISBN9780415962766
autor-image
Mark D. Brewer
Author
Mark D. Brewer is professor of political science at the University of Maine. His research interests focus generally on political behavior, with specific research areas including partisanship and elect...

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Indigo Books & Music In Stock Paperback Paperback Buy CAD 70.50
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