Point of Purchase

by Marta Serrats

2020-11-23 11:03:49

Imaginative and inspirational, Point of Purchase is an essential resource for creating striking and innovative exhibition and store displays.This book showcases a variety successful point of purchase displays that look great, use retail space efficie... Read more

Imaginative and inspirational, Point of Purchase is an essential resource for creating striking and innovative exhibition and store displays.

This book showcases a variety successful point of purchase displays that look great, use retail space efficiently, and drive sales. It presents a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic arts fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers. With full-color photographs throughout, Point of Purchase is a must for anyone involved in retail, interior, and exhibition, stand, and event design.

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Book Details

File size0 X 0 X 1 in
Print pages256
PublisherHarperCollins
Publication date August 1, 2006
LanguageEnglish
ISBN9780060893514

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