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Pricing For Profit: How To Develop A Powerful Pricing Strategy For Your Business

by Peter Hill

2021-01-09 07:04:33

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Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often the ... Read more

Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often the last things businesses should do.

Pricing for Profitis a practical guide to value-based pricing. Using a firm, profit-focused framework developed from running real projects for real businesses, this book shows how to increase prices without losing business and how to make a huge difference to the bottom line by getting pricing structures right. Explaining that the assumption that all customers want the lowest price is fundamentally flawed, Hill gives business owners and managers simple, achievable pricing strategies that will deliver sustainable business growth. Less

Book Details

File size9 X 6 X 0.59 in
Print pages280
PublisherKogan Page
Publication date July 28, 2013
LanguageEnglish
ISBN9780749476205
autor-image
Peter Hill
Author
Dr Peter Hill is senior lecturer in veterinary dermatology at the University of Bristol, combining clinical and teaching responsibilities with an active research programme. He holds the RCVS Diploma i...

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