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Proverbs Are Never Out of Season: Popular Wisdom in the Modern Age

by Wolfgang Mieder

2020-12-31 17:26:27

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This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes –... Read more
This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes – the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips. The book is richly illustrated and contains name, subject, and proverb indexes. Less

Book Details

ISBN9780195077285
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Wolfgang Mieder
Author
Wolfgang Mieder is University Distinguished Professor of German and Folklore at the University of Vermont, where he served for thirty-one years as chairperson of the Department of German and Russian. ...

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