Public Relations In China: Building And Defending Your Brand In The Prc

by D. Wolf

2021-01-08 12:08:11

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jarg... Read more
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China. Less

Book Details

File size8.5 X 5.51 X 0.51 in
Print pages226
PublisherPalgrave Macmillan
Publication date September 17, 2015
LanguageEnglish
ISBN9781137483799

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