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Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality

by Joel, Coleman, Jules, Kutz, Christopher Feinberg

2020-07-24 05:19:22

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During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable... Read more
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. Less

Book Details

File size6.46x9.25x0.94inches
Print pages220
PublisherAshgate Publishing Group
Publication date December 28, 2013
LanguageEnglish
ISBN9781409467557
autor-image
Anonymous
Author
-...

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