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Rethinking the Media Audience: The New Agenda

by Pertti Alasuutari

2020-12-29 18:40:20

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 Are current models of audience research and audience ethnography appropriate to the contemporary media environment? Collectively, the contributors to this volume argue that we need a new agenda to account for the role of the media in every day ... Read more
 Are current models of audience research and audience ethnography appropriate to the contemporary media environment? Collectively, the contributors to this volume argue that we need a new agenda to account for the role of the media in every day life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Rethinking the Media Audience: Offers a thorough survey of reception studies Argues for a new agenda for reception research and qualtitative analysis Exemplifies the implications of this new agenda for empirical research, as well as social and cultural theory Includes contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley It will be essential reading for all students of media and cultural studies for not only does it provide a state-of-the-art summary of the field, it also offers a provocative pointer to future directions and trends Less

Book Details

File size9.25 X 6.25 X 0.6 in
Print pages224
PublisherSage Publications
Publication date October 19, 1999
LanguageEnglish
ISBN9780761950714
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Pertti Alasuutari
Author
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