Nonfiction | Business & Investing

Sales Force Design for Strategic Advantage

by A. Zoltners

2020-07-23 13:17:35

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This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer... Read more
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
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Book Details

File size9.52x6.34x1.05inches
Print pages380
PublisherPalgrave MacMillan
Publication date June 1, 2004
ISBN9781403903051
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A. Zoltners
Author
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