According to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically.Same-Sex Marriage and Social Mediaasks how such a rate of attitude change came about and, more specifically, what role social media played.
Digital platforms like Facebook, Twitter and YouTube have proved to be useful outlets for political expression, and Rhonda Gibson explores how this came to benefit the marriage equality movement. Drawing on a wealth of movement-related discourse, the book looks at:
This book seeks to demonstrate how the unique ability of social networks to share personal stories on a mass scale, connect like-minded individuals regardless of geography, and leverage the bandwagon effect of viral content contributed to a seismic shift in visibility and public opinion around the issue of marriage equality. Students and researchers will find this a timely and accessible introduction to the impact of online networks on LGBTQ rights.
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