All-purpose | Everything Else

Small Business Web Sites Made Easy

by Steven Holzner

2020-11-23 18:26:05

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Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality,  authenticity, or access to any online entitlements included with the product.Bring in more customers with your own web site!Take yo... Read more

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality,  authenticity, or access to any online entitlements included with the product.


Bring in more customers with your own web site!

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that''s functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!

  • Learn essential HTML skills
  • Plan your site architecture
  • Add style to your web site using Cascading Style Sheets (CSS)
  • Make your pages come alive with JavaScript elements
  • Increase leads, conversions, and sales using search engine optimization (SEO)
  • Set up pay-per-click advertising, including Google AdWords
  • Track metrics with hit meters
  • Market your site on Facebook
  • Create a shopping cart and enable credit card transactions
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Book Details

File size8 X 8 X 0.56 in
PublisherMcGraw-Hill Education
Publication date March 12, 2009
LanguageEnglish
ISBN9780071614818
autor-image
Steven Holzner
Author
Steven Holzner is an award-winning author of science, math, and technical books. He got his training in differential equations at MIT and at Cornell University, where he got his PhD. He has been on th...

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