Small Is the New Big
By Seth Godin 2021-05-28 04:37:32
image1
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches ha... Read more

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.  Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample:    • Bon Jovi And The Pirates    • Christmas Card Spam    • Clinging To Your Job Title?    • How Much Would You Pay to Be on Oprah’s Show?    • The Persistence of Really Bad Ideas    • The Seduction of “Good Enough”    • What Happens When It's All on Tape?    • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

Less
  • File size
  • Print pages
  • Publisher
  • Publication date
  • ISBN
  • 5.00(w)x5.90(h)x0.70(d)
  • 336
  • Penguin Publishing Group
  • August 17, 2006
  • 9781101218365
Author
Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where ...
Compare Prices
image
Audio CD<span class="editionFormat pl-xxs">(Abridged)</span>
image
eBook Format
Available Discount
No Discount available
Related Books