Sourcing of Services: International Aspects and Complex Categories
by Lydia Bals 2020-04-20 04:09:28
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Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing servi... Read more
Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, she seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. Less
  • File size
  • Print pages
  • Publisher
  • Publication date
  • ISBN
  • 5.83(w)x8.27(h)x0.01
  • 119
  • Gabler Verlag
  • September 12, 2008
  • 9783834911902
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Paperback<span class="editionFormat pl-xxs">(2008)</span>
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