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Space Race: An Inside View of the Future of Communications Planning

by Jim Taylor

2021-01-01 01:41:10

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Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total com... Read more
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow''s agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future. Less

Book Details

File size9.25 X 6.35 X 0.95 in
Print pages322
PublisherJohn Wiley & Sons, Incorporated
Publication date January 17, 2006
LanguageEnglish
ISBN9780470094518
autor-image
Jim Taylor
Author
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Indigo Books & Music In Stock Hard Cover Hard Cover Buy CAD 54.99
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