sponsored: How Athletes and Brands Can Leverage Each other to Create Value

Are you an amateur athlete considering partnering with a brand to sponsor your athletic pursuits? #sponsored looks to explain the exciting and highly competitive world of sports sponsorships, including the sponsor-sponsee relationship. Through stori... Read more

Are you an amateur athlete considering partnering with a brand to sponsor your athletic pursuits? #sponsored looks to explain the exciting and highly competitive world of sports sponsorships, including the sponsor-sponsee relationship. Through stories of other athletes and brand liaisons as well as her own journey as an amateur athlete, author Jasmine Chou discusses the sport sponsorship world from the athlete’s standpoint as well as the brand’s perspective. These stories show how beneficial a partnership can be for all parties while giving some general tips on how to go about pursuing your own sponsorship goals. In this book you’ll find out: How Heather Fell transitioned between three different sponsorship relationships How Lululemon utilized brand ambassadors to expand their business and build successful relationships How brands like Red Bull have conquered the world of digital content and what it has done for them And much more! Sponsorship is not about getting something for free. Sponsorship relationships should be developed, negotiated, and strategic so that both parties receive maximum gain. If you are an amateur athlete considering sponsorship, represent a business interested in a more personalized connection with sports, or simply love stories of sports and business, #sponsored is a must-have addition to your library. Less