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Summary of Matthew Dixon's The Effortless Experience by Milkyway Media

by Milkyway Media

2020-07-28 01:15:42

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The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Di... Read more

The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to determine which practices drive customers away and which strategies cement their trust, in both business-to-business and business-to-consumer companies...

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Book Details

Publication date September 13, 2018
LanguageEnglish
ISBNd10a5006-c3c1-4502-9e94-468ddf2f0077
autor-image
Milkyway Media
Author
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