Business & Money | Marketing & Sales

Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change

by Seth Godin

2021-01-02 17:41:36

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You can''t embrace change any faster...can''t make time for the synergy training workshop...can''t deal with one more change management seminar. So stop changing. Evolve. Evolution can be unleashed in your organization, effor... Read more

You can''t embrace change any faster...can''t make time for the synergy training workshop...can''t deal with one more change management seminar. So stop changing. Evolve.
Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you''ll have a company that evolves and ultimately attracts people who drive it to evolve even faster.
In up or down markets, for companies in any industry, embrace the organic approach detailed in Survival Is Not Enough and you will always outperform the competition.
Here''s practical advice on how to make the chaos we all must deal with an asset, not a threat.

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Book Details

Print pages288
PublisherFree Press
Publication date December 3, 2002
ISBN9780743233385
autor-image
Seth Godin
Author
Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where ...

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