Science & Math | Scientific Reference

Sustainable Luxury and Craftsmanship

by Miguel Ángel Gardetti

2020-05-27 22:35:34

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This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditi... Read more

This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.

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Book Details

ISBN9789811537691
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Miguel Angel Gardetti
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