The 30 Day MBA in International Business: Your Fast Track Guide to Business Success (30 Day MBA Series)

by Colin Barrow

2021-05-28 14:39:45

As domestic business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is crucial. The second edition ofThe 30 Day MBA in International Businessthoroughly explains the current busin... Read more

As domestic business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is crucial. The second edition ofThe 30 Day MBA in International Businessthoroughly explains the current business environment, offers brand new case studies on IKEA, Ford Motors, Match.com, Shell, and HP, and is packed with links to free online resources. Chapters cover international marketing strategy, managing international organizations, selecting global strategic partners, finance, accounting, and human resource management. This book will help managers, aspiring managers, and business students understand export trading to the benefit of their businesses.

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Book Details

ISBN9780749475420
John A. Tracy is a former staff accountant at Ernst & Young. Colin Barrow was the Head of the Enterprise Group at Cranfield School of Management and is the author of Starting a Business For Dummies....

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