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The Advertising Effect: How to Change Behaviour

by Adam Ferrier

2020-11-24 17:40:47

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Want to know how to influence other people''s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psycho... Read more
Want to know how to influence other people''s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to changebehaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).This is the ultimate insider''s guide, to the ultimate behaviour change industry - advertising. Less

Book Details

File size9.02 X 6.02 X 0 in
Print pages240
PublisherOxford University Press
Publication date May 22, 2014
LanguageEnglish
ISBN9780195593921
autor-image
Adam Ferrier
Author
Adam Ferrier is a multi-award-winning advertising creative, founder of the agency Thinkerbell and confestival s p a c e, a leading Australian consumer psychologist and creative strategist, a regular g...

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