Politics & Social Sciences | Social Sciences

The Audience in Everyday Life : Living in a Media World

by S. Elizabeth Bird

2020-03-20 16:36:08

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The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find th... Read more
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life. Less

Book Details

File size8.96x6.32x0.57inches
Print pages211
PublisherRoutledge
Publication date June 26, 2003
LanguageEnglish
ISBN9780415942584
autor-image
S. Elizabeth Bird
Author
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