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The Complete Marketer: 60 Essential Concepts For Marketing Excellence

by Malcolm Mcdonald

2021-01-08 00:12:47

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The Complete Marketeris a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sale... Read more
The Complete Marketeris a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team.

McDonald and Meldrum have simplified the marketing discipline – translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors'' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.
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Book Details

File size9 X 6 X 0.73 in
Print pages336
PublisherKogan Page
Publication date May 28, 2013
LanguageEnglish
ISBN9780749466763
autor-image
Malcolm McDonald
Author
Professor Malcolm McDonald was recently cited as one of the top marketing gurus in the world, along with Philip Kotler and Michael Porter and, in a 2006 Times HE piece, he was named as one of the top ...

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