The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
by Kenneth Roman
2020-12-31 20:12:37
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
by Kenneth Roman
2020-12-31 20:12:37
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for tod...
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Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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