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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

by Kenneth Roman

2020-12-31 20:12:37

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Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for tod... Read more
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. Less

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ISBN9780230100367
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Kenneth Roman
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