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The Management And Practice Of Public Relations

by Norman Stone

2021-01-07 03:14:05

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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public rela... Read more
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations. Less

Book Details

File size9.25 X 6.1 X 0 in
Print pages327
PublisherRed Globe Press
Publication date October 25, 2000
LanguageEnglish
ISBN9780333609767
autor-image
Norman Stone
Author
Norman Stone is one of Britain's most celebrated historians. For the period 1984-97 he was Professor of Modern History at the University of Oxford. Professor Stone's publications include The Eastern F...

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Indigo Books & Music In Stock Paperback Paperback Buy CAD 85.40
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