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The Moderns: Midcentury American Graphic Design

by Steven Heller

2021-01-30 17:20:48

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In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and recor... Read more
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
 
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Book Details

ISBN9781419724015
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Steven Heller
Author
Steven Heller is co-chair of the MFA Design (Designer as Author + Entrepreneur) program at New York’s School of Visual Arts and writes a weekly column for TheAtlantic.com. He is the author, editor, ...

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