Edward William Bok (born Eduard Willem Gerard Cesar Hidde Bok[1]) (October 9, 1863 – January 9, 1930)[1] was a Dutch-born American editor and Pulitzer Prize-winning author. He was editor of the Ladies' Home Journal for 30 years (1889-1919). Bok is credited with coining the term living room as the name for a room of a house that had commonly been called the parlor or drawing room. He also created Bok Tower Gardens in central Florida. Bok was born in Den Helder, Netherlands. At the age of six, he immigrated to Brooklyn, New York. In Brooklyn he washed the windows of a bakery shop after school to help support his family. His people were so poor that in addition he used to go out in the street with a basket every day and collect stray bits of coal that had fallen in the gutter where the coal wagons had delivered fuel.[2] In 1882 Edward Bok began work with Henry Holt and Company. In 1884 he became involved with Charles Scribner's Sons, where he eventually became its advertising manager. From 1884 until 1887 Bok was the editor of The Brooklyn Magazine, and in 1886 he founded the Bok Syndicate Press. After moving to Philadelphia in 1889, he obtained the editorship of Ladies Home Journal when its founder and editor Louisa Knapp Curtis stepped down to a less intense role at the popular, nationally circulated publication. It was published by Cyrus Curtis, who had an established publishing empire that included many newspapers and magazines. In 1896 Bok married Mary L. Curtis, the daughter of Louisa and Cyrus Curtis.[3] She shared her family's interest in music, cultural activities, and philanthropy and was very active in social circles. Shortly before his marriage, he published an advice book for young men. He noted among other things, that "A man who truly loves his mother, wife, sister or sweetheart never tells a story which lowers her sex in the eyes of others."[4] During his editorship, the Journal became the first magazine in the world to have one million subscribers and it became very influential among readers by featuring informative and progressive ideas in its articles.[5] The magazine focused upon the social issues of the day. The mother of H.L. Mencken was one of those busy and amiable housewives who read Edward Bok's Ladies' Home Journal year after passing year. When Bok's autobiography, The Americanization of Edward Bok, appeared in 1920, he reviewed it with an interest based on long acquaintance with the magazine. Mencken observed that Bok showed an irrepressible interest in things artistic: When he looked at the houses in which his subscribers lived, their drab hideousness made him sick. When he went inside and contemplated the lambrequins, the gilded cattails, the Rogers groups, the wax fruit under glass domes, the emblazoned seashells from Asbury Park, the family Bible on the marble-topped center-table, the crayon enlargements of Uncle Richard and Aunt Sue, the square pianos, the Brussels carpets, the grained woodwork—when his eyes alighted upon such things, his soul revolted, and at once his moral enthusiasm incited him to attempt a reform. The result was a long series of Ladies' Home Journal crusades against the hideousness of the national scene – in domestic architecture, in house furnishing, in dress, in town buildings, in advertising. Bok flung himself headlong into his campaigns, and practically every one of them succeeded. ... If there were gratitude in the land, there would be a monument to him in every town in the Republic. He has been, aesthetically, probably the most useful citizen that ever breathed its muggy air.[6] The Journal also became the first magazine to refuse patent medicine advertisements.[7] In 1919, after thirty years at the journal, Bok retired. In 1923 Bok proposed the American Peace Award.[8] Where Edward Bok is Happiest: In His Garden, published in his 1922 autobiography.[9] Date and place are uncertain. In 1924 Mary Louise Bok founded the Curtis Institute of Music in Philadelphia, which she dedicated to her father, Cyrus Curtis, and in 1927, the Boks embarked upon the construction of Bok Tower Gardens, near their winter home in Mountain Lake Estates, Lake Wales, Florida, which was dedicated on February 1, 1929, by the president of the United States, Calvin Coolidge. Bok Tower sometimes is called a sanctuary and is listed on the National Register of Historic Places as a National Historic Landmark. Bok is used as an example in Dale Carnegie's How to Win Friends and Influence People.[10] Bok died on January 9, 1930, in Lake Wales, Florida, within sight of his beloved Singing Tower.[11] Two of his grandsons are Derek Bok and Gordon Bok. Less