Nonfiction | Business & Investing

Tools of the Trade : Modern Marketing for Construction Brands

by Neil M. Brown

2020-07-24 08:25:18

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TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examp... Read more
TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. The book is organized in five units including strategic marketing, tactical marketing, specialized channels and segments (distributor and retail channels, marketing architectural, engineering and construction services), practical marketing considerations, and construction marketing resources. And TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS will serve as the as the study guide for the Construction Marketing Association's Certified Construction Marketing Professional (CCMP) program. Less

Book Details

File size10.9x8.4x0.7inches
Print pages216
PublisherRB Communications, Inc.
Publication date January 1, 2012
ISBN9780984931903
autor-image
Neil M. Brown
Author
...

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