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Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships

by Charles H. Green

2020-11-23 17:41:34

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Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer''s trust. Buyers prefer to buy from people they trust. However, salespeople are often m... Read more

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer''s trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services. Less

Book Details

File size9.1 X 6.4 X 0.9 in
PublisherMcGraw-Hill Education
Publication date December 8, 2005
LanguageEnglish
ISBN9780071461948
autor-image
Charles H. Green
Author
Charles H. Green is an executive educator and business strategy consultant to the professional services industry. Charlie has taught in executive education programs for the Kellogg Graduate School of ...

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Indigo Books & Music In Stock Buy CAD 49.95
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