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Understanding Business In The Global Economy: A Multi-level Relationship Approach

by JONATHAN SWIFT

2021-01-09 05:14:32

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Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text,... Read more
Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management. Less

Book Details

File size9.69 X 7.44 X 0.85 in
Print pages424
PublisherRed Globe Press
Publication date November 15, 2016
LanguageEnglish
ISBN9780230241572
autor-image
Jonathan Swift
Author
Jonathan Swift was an Anglo-Irish satirist, essayist, political pamphleteer, poet and cleric who became Dean of St Patrick's Cathedral, Dublin. Swift is remembered for works such as A Tale of a Tub, A...

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