When Firms Change Direction

by Anne Sigismund Huff

2020-11-24 17:02:15

Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this ... Read more
Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions byusing what they call a "cognitively anchored theory of strategic change." Less

Book Details

File size5.98 X 9.09 X 0.79 in
Print pages288
PublisherOxford University Press
Publication date January 11, 2001
LanguageEnglish
ISBN9780195136432

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