Why People Don't Buy Things

by Harry Washburn

2020-05-14 14:15:30

Selling can be a science as well as an art, and offering the right product at the right price is only the starting point. The authors explore the thought processes potential buyers go through every time they consider making a purchase. This guide off... Read more
Selling can be a science as well as an art, and offering the right product at the right price is only the starting point. The authors explore the thought processes potential buyers go through every time they consider making a purchase. This guide offers a systematic approach to understanding customers'' motivations and tailoring the entire sales strategy to fit the customers'' buying path. By teaching salespeople how to recognize different buying profiles, this book offers strategies and tactics to break out of non-productive patterns, forge new relationships, and turn promising prospects into repeat customers.
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Book Details

File size9.14x6.02x0.48inches
Print pages198
PublisherBasic Books
Publication date January 1, 2000
LanguageEnglish
ISBN9780738201573

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