Winning at Innovation: The A-to-F Model
by Philip Kotler
2020-11-25 07:26:22
Winning at Innovation: The A-to-F Model
by Philip Kotler
2020-11-25 07:26:22
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world''s leading expert in marketing and innova...
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world''s leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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