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Winning at Innovation: The A-to-F Model

by Philip Kotler

2020-11-25 07:26:22

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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world''s leading expert in marketing and innova... Read more
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world''s leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation. Less

Book Details

File size9.21 X 6.14 X 0.94 in
Print pages272
PublisherPalgrave Macmillan
Publication date October 21, 2011
LanguageEnglish
ISBN9780230343436
autor-image
Philip Kotler
Author
PHILIP KOTLER, known as "the Father of Modern Marketing," is the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, one...

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