Winning the Battle for Relevance
by Michael McQueen
2021-01-11 13:40:28
Winning the Battle for Relevance
by Michael McQueen
2021-01-11 13:40:28
Based on a 6-year study of 500 of the worldâs biggest brands, Winning the Battle for Relevance seeks to answer the question: âWhat separates the enduring from the endangered?â As businesses, industries, and revenue models continue to b...
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Based on a 6-year study of 500 of the worldâs biggest brands, Winning the Battle for Relevance seeks to answer the question: âWhat separates the enduring from the endangered?â As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbusterâlest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
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