Words That Work : It's Not What You Say, It's What People Hear
by Frank I. Luntz
2020-05-13 02:02:36
Words That Work : It's Not What You Say, It's What People Hear
by Frank I. Luntz
2020-05-13 02:02:36
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
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