Nonfiction | Business & Investing

You, Inc. : The Art of Selling Yourself

by Harry Beckwith

2020-05-12 02:28:45

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In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you''re selling, the most important com... Read more
In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you''re selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business. Less

Book Details

File size7.51x5.06x0.9inches
Print pages336
PublisherGrand Central Publishing
Publication date October 1, 2011
LanguageEnglish
ISBN9780446695817
autor-image
Harry Beckwith
Author
Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa gradua...

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