Contemporary Canadian Marketing Cases
by H.f. Mackenzie 2020-11-23 19:09:52
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A collection of 41 marketing cases provide flexibility to personalize your course as well as the opportunity for students to learn valuable case analysis skills.  A broad selection of cases varying in focus and brevity are both interesting and f... Read more

A collection of 41 marketing cases provide flexibility to personalize your course as well as the opportunity for students to learn valuable case analysis skills.  A broad selection of cases varying in focus and brevity are both interesting and fun for students and instructors alike.

 

Cases provide an excellent basis to build rapport among everyone involved in the case-learning environment.

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  • Print pages
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  • ISBN
  • 9.25 X 7 X 0.75 in
  • 320
  • Pearson Education
  • July 18, 2013
  • English
  • 9780132827904
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