Business & Money | Economics

Breakthrough Marketing Plans

by Tim Calkins

2020-07-15 14:03:34

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Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicate... Read more
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business. Less

Book Details

File size9.25 X 6.1 X 0.71 in
Print pages248
PublisherPalgrave Macmillan
Publication date April 30, 2016
Languageeng
ISBN9781137107619
autor-image
Tim Calkins
Author
TIM CALKINS is Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, USA. He teaches marketing strategy, biomedical marketing and branding. He is the author o...

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