Business & Money | Economics

Differing Outlook of Contemporary Advertising

by Ömer Aydinlioglu

2020-07-09 06:25:08

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Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary... Read more

Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.

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Book Details

File size8.2 X 5.9 X 0.8 in
PublisherPeter Lang GmbH, Internationaler Verlag der Wissenschaften
Publication date November 29, 2019
LanguageEnglish
ISBN9783631803721
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Ömer Aydinlioglu
Author
...

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