Doing Business in Emerging Markets
by S Tamer Cavusgil
2020-07-24 18:44:52
Doing Business in Emerging Markets
by S Tamer Cavusgil
2020-07-24 18:44:52
The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case st...
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The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as CSR, regulation, finance and communication. New to this edition: A wide range of international case studies and examples from across Asia, Latin America and Eastern Europe Expanded coverage of China and India This text is essential reading for advanced undergraduate and graduate students studying emerging markets or international business. A companion website with lecture slides, additional questions and online readings is available for this text at www.sagepub.com/cavusgil.
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