Business & Money | Economics

E-marketing

by Raymond D. Frost

2020-07-24 01:57:32

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E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for s... Read more
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy. Less

Book Details

File size9.25 X 7 X 1.1 in
Print pages496
PublisherTaylor and Francis
Publication date July 11, 2013
LanguageEnglish
ISBN9781351744850
autor-image
Raymond D. Frost
Author
Raymond Frost is Professor of Management Information Systems at Ohio University, USA. He has published scholarly papers in the fields of information systems and marketing. Alexa K. Fox is Assistant Pr...

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