Business & Money | Economics

International Entrepreneurship

by Robert D. Hisrich

2020-07-16 05:59:20

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Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in toda... Read more
Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The fully updated Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world. Less

Book Details

File size10.3 X 8.3 X 1.1 in
PublisherMcGraw-Hill Education
Publication date July 6, 2015
Languageeng
ISBN9781483392219
autor-image
Robert D. Hisrich
Author
...

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